We make it easy to get ready to vote

Motivote is a gamified digital resource that uses behavioral science to help you get ready to vote and build civic habits,

We use behavioral science to make a difference for democracy

In behavioral science, "friction" is whatever slows us down or prevents behavior from happening. Voting in the US is a high-friction process.

We think democracy works best when everyone participates. So instead of merely telling people voting is important, we help them do it.


Each year, millions of would-be voters don't cast ballots due to reasons like missed deadlines, busy schedules, confusion, and lack of information. Drop-off is highest for newer, younger, and infrequent voters.

Motivote is a digital tool that helps voters navigate the process with evidence-based practices — goal-setting, social commitments, gamification, and positive reinforcement. 


And it works: Our users vote at higher rates across all age and demographic groups. Personalized plans and timely reminders have a statistically positive impact on turnout.

Digital Tool

Motivote offers a new, creative approach to election readiness and civic engagement. Instead of passively absorbed content, voters engage in interactive, gamified actions — with progress-tracking, points, and prizes.


The web-based, mobile-friendly tool (nothing to download) is branded for partner organizations, who roll out Motivote to their communities. It's 100% focused on the behavior of voting, not who you vote for.


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WHY MOTIVOTE

User-Friendly, Gamified Approach

Legacy resources are disjointed, dense, and hard to navigate. We built Motivote to make it easier for organizations to encourage and support vote-readiness.

Voters get specific, actionable steps


Instead of telling voters to "see if your state has early voting options" or "remember to register to vote," Motivote walks voters through these steps. Bite-sized actions and dynamic reminders replace generic, one-size-fits-all content.

Focused on behavior, not who you vote for


Motivote is 100% focused on the behavior of voting, not who you vote for. Our organization has no affiliations or connections with political figures, parties or organizations. 

Linear, trackable voting journey

Old-school voting resources force you to fill out redundant forms, navigate disjointed external links, and sift through dense blocks of text. Motivote brings everything into one place. It’s easy for voters to track their progress and stay on top of to-do’s.

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Interactive prompts increase engagement


Research shows gamification is more effective than passive learning: When we actively engage with content, we're more likely to retain it. With options for built-in points, teams, leaderboards and rewards, Motivote makes getting ready to vote a fun team activity.

Go beyond visual branding


As a partner, you get a branded portal with your look, feel and content to elevate your role as trusted messenger. From there, add custom gamified actions to incentivize poll-working, civic eduction, volunteering opportunities and more - all in one place.

Non-voters can participate, too


When you roll out a program to your community, you want to make sure everyone can participate. Even if you're not eligible to vote in US elections yourself, you can join teams, complete alternative custom actions, and earn prizes.

We only send relevant content


Voters who use Motivote's digital tools only get communications about their personal voting plans. We don't add you to email lists asking for donations. 

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